Case Study - Project Grosvenor Waterside
Marketing Suite for St. James Homes, Central London Region
Dateline July 2003
Site
Grosvenor Waterside Development, Chelsea, London, SWl
Overview
To design and supply a relocatable building to house sales function and life size replica apartments. Two storey eave height to accept part mezzanine floor and open plan floor area to full height essential. Distinctive architecture to demand attention at a prestigious location.
Required lead time
Only 4 weeks to commence on site due to extended delivery promises by a competitor.
Other Issues
Site currently occupied by redundant building due for demolition immediately prior to suite delivery.
Objective
To sell phase one of development "off plan".
ResuIts
- Design approved in one week from brief
- 15 x 25 x 7.4m size matches space requirements precisely
- Building shipped in 3 weeks
- Installation team lose 2 days due to delayed start caused by late demolition .
- Handover achieved on schedule
- Suite opens on schedule
- Phase one sales targets exceeded
Client Endorsement
"Having contracted Useful Structures previously, St. James knew that they could trust their team to deliver to the very tightest of schedules without compromising quality or safety. The finished product meets all our requirements and is making a huge contribution to the fulfilment of our demanding sales targets for the first phase".
Robin Rixon
Sales & Marketing Director, St. James Homes Central London Region, September 2003
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